New and Digital Media Stories: Week 8

Article from The Guardian

The article focuses on the evolution of the Sun newspaper, in relation to the paywall, charges dropped from staff in connection with public payments and no more page 3. 
Key Quotes include:

• In commercial terms, News UK will be hoping that a larger Sun online audience will result in increased digital revenues from advertising

• More journalists are expected to be hired to join the Sun’s digital team and to help boost the quantity of its content.

• It was significant the Sun’s digital audience slipped backwards in September compared to August, suggesting opening the odd door in the wall had failed to keep stimulating interest.

In my opinion, I think it is credible to see the conglomerate adapting to the current times and what their audience want to see and how they want to access their news (digitally).

Article from The Guardian

The article addresses the earnings of News Corp for the first quarrter of 2015 and how revenues fell due to advertising. This was despite the increase of digital advertising and the media company and its pay TV subsidiary Foxtel have also suffered a 37%.

• News Corp’s overall earnings, before interest, tax, depreciation and amortisation (EBITDA) fell to US$165m in the three months to 30 September, while revenues declined four per cent to US$2.01bn.