MEST3 mock exam - Learner Response

The most important aspect of any mock exam is making mistakes and learning from them. You need to closely analyse your performance across each question and identify specific ways you will improve for the MEST3 exam in the summer. Complete the following learner response tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

Section A 

• Does this link to personal identity? 
• Need wider examples not from the exam
• Link back to question: positive audience attitudes 
• Lack of focus on the question - but good examples

Section B  

• Link to Agenda
• Need to link to the question explicitly 
• But did it have any effect? 
• Some brilliant points and examples but need a shaper focus on the Q to move higher in level 4 

2) Read through the mark scheme. Pay particular attention to page 9 that has suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?

Q1 - (HIGHLIGHTED POINTS COVERED)

• Identification developed via montage celebrating universality of marriage

• Contrast similarities in celebration/social ritual

• Viewpoint of photographer

• Fast editing

• Catchy soundtrack

• Appeal to a range of audiences through use of different nationalities / ages etc.

• Direct address of the “Who are you?” questioning

• Use of text on screen to provide a very contemporary scene

Q2 - (HIGHLIGHTED POINTS COVERED)

• Identification with celebrity

• Response to lifestyle activities and celebration of choices

• Modification of audience behaviour

• Online identity and manipulation

• Creation of personal spectacle

• Pros and cons of social networks

• Increased opportunity for members of the public to control their own representations

Q3 - (HIGHLIGHTED POINTS COVERED)

• Key to advertising/marketing revenue

• Growth of e-Media economy

• Illusion of empowerment

• Direct audience feedback

• Demographic targeting

• Cross media promotion

• Students may engage in responses that take an oppositional standpoint; essentially stating

that it is not important to media producers that audiences adopt a positive attitude as this

means those media producers have to relinquish an element of control. Such responses

are absolutely fine, as long as the points being made are valid and supported by reference

to relevant media debates, topics and theories.

• One text creates the desire to own a product, while the other encourages self-realisation

3) Now look at page 15 of the mark scheme. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?

These are only possible points that could be included in answers. You should reward other valid

points appropriate to the mark scheme.

• Agenda setting via consumption

• Agenda setting via production

• Role of e-commerce

• Globalisation and media manipulation

• Exemplification via case study