New and Digital Media Stories: Week 18

Article from The Guardian

The article highlights the growing success of YouTube star 'Zoella' as she reaches 10 million subscribers on the new and digital technological development, YouTube. Her success has not only lead to her getting a verification tick on Twitter, but it has also provided her with the opportunity of writing a book and becoming an author. 

In my opinion, I think that it is note worthy to see the benefits provided by new and digital technological entrepreneurs as it can really lead to positive opportunities and global success. This is a prime example of the advancements that the internet and digital media has in regards to career chances and financial stability (becoming a Youtube partner).  

Article from The Guardian

The article outlines the social networking site, Twitter's recent downfall as their US users fall by "a third in two years". 

Key Quotes include: 

"Twitter’s American user base may have fallen by a third over the past two years, according to figures from third-party analytics firm 7Park Data."

"7Park says that Twitter’s second social network, Vine, has also suffered falls, declining to less than three-fifths of its April 2014 install base."

"In that month, Twitter was installed on 36.1% of US mobile devices, according to 7Park, while Vine was installed on 5%. Today, that has fallen to 25% and 2.9% respectively."

"The company’s weekly active users, the number who open the app each week, has fallen too, from 15% to 10.5% for Twitter and 1.7% to 0.8% for Vine.".

"Twitter itself reports that 80% of its active users are on mobile, which suggests the mobile decline could be broadly representative of the company’s overall usage. It also, however, says that 79% of its accounts are outside the US."

In my opinion, I think that due to the vast amount of developments that audiences are constantly being presented with, it is inevitable for audiences to eventually neglect their original means of communication and social interactivity and move to a new one, which is better and more appealing. Social networking sites 'MySpace' and 'Bebo' are prime examples of this, as they hit their peak and unfortunately now - are extinct. However, 'Twitter' is exceptionally popular, thus hopefully will regain users and remain in it's thrown.