The article outlines News Corp's announcement of cutting costs in Australian and British newspapers due to a second quarter performance from its digital real estate business failed to offset lower advertising recenue from the news division. The total revenue at Rupert Murdoch's media giant fell for a fourth straight quarter and the cheif executive Robert Thomson said that the group aim to save money across its masthead titles, which include Australian, The Daily Telegraph and Herald Sun.
Key Quotes/Stats include:
"Revenue from news in the three months to 31 December fell 8.1% to US$1.4bn (A$1.95bn), compared with US$1.52bn in the corresponding period last year."
"News declined as a proportion of revenue from 67.4% to 64.8%."
In my opinion, I think this is a prime example of the news decline within the print industry as audiences are neglecting print through the rise in new technological developments that are gradually becoming the dominant medium of consumption.
Article from The GuardianThe article questions the extreme popularity that subsides YouTube stars whilst highlighting some of the most successful ones such as British vlogger Zoella and PewDiePie who has reached 42million subscribers. In October 2015, one video tracking firm Tubular Labs reported that there were "more than 17,000 YouTuve channels with more than 100,000 and nearly 1,500 more than 1m", showing the extreme popularity that is on YouTube. It's also worth noting that YouTuber's are not only just story tellers through film, but are growingly becoming opinion leaders and figures that audiences look up too.
In my opinion, I think that it great that normal people have been able to utilise the technological developments that the internet has provided such as YouTube as it has benefited individuals greatly in terms of both consumption and production as some are able to create businesses out of their passion to film and vlog.
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