1) Is our news influenced by American cultural imperialism? What examples can you think of?
Arguments For:
- British news has been influenced through American cultural imperialism the most recent excessive advertising of "Black Friday" which is to occur on Friday 27th November in response to an American tradition following 'Thanks Giving'.
- Britain's news is becoming more interested in economy as oppose to people which is an American value.
Arguments Against:
- Britain maintain their news values (Galtung and Ruge) through illustrating important issues, in terms of 'familiarity' such as the recent terror attacks in Paris.
2) Has the increased globalisation of news improved the audience experience? How? Why?
Arguments For:
- McLuhan's idea of a 'Global Village' and that many people can share one moment at the same time, brings unity amongst the different audiences, improving their experience.
- New technologies mean that audiences socialise differently (in terms of the digital revolution), audiences can access news faster and more efficiently.
- Technological convergence, allowing audiences to access a greater volume of news on one device - globalisation is encouraging audiences towards a consumer driven lifestyle (Apple products).
Arguments Against:
- Media producers maintain hegemonic power through the fact they passively inject their values and ideologies, that derive from their institutions news values (Gautung and Ruge), possibly creating bias news, ultimately disadvantaging audiences. (Pareto's Law)
3) Has globalisation benefited or damaged major news institutions? How? Why?
Arguments For:
- Leading media giants such as 'Google' and Murdoch's empire are able to increase their overall revenues and maintain power through globalisation as more people are consuming their products.
Arguments Against:
- Globalisation is killing local news institutions such as the Ealing Gazette, which is produced by Trinity Mirrors, who are struggling to survive up against leading conglomerates who are targeting the mass public.
- The quality of local news is decreasing and audiences might be able to access an array of global news, but it is increasingly harder for them to access news on their doorsteps.
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