- In terms of Marxism, the article establishes the juxtaposition between the proletariats and the bourgeoisie - The Capitol who are the elite nation and dictate the living of the working class living in the districts.
- Hegemony is noted within the article as being maintained "by giving them very little" – which is reasoning for the behaviour of the protagonists.
- The article additionally taps toward feminism in a positive way as the narrative isn't based upon love and a women relying on a man, instead she is illustrated as singularly strong minded and determined, resulting in her success of battling and winning the 'games'.
- The article examines, through the eyes of Nick Lacey, whether the web is becoming more democratised and lenient towards the producer and audience relationship, or is it still abiding my old traditional media values.
- Web 2.0 (as defined by Tim O’Reilly in 2005) is a medium that allows audiences to become producers of media texts. This requires web-based software, such as blogs, which audiences can use to produce, and share, their own work.
- It is argued that Web 2.0, often referred to as ‘we media’, democratises the media, as anyone with a web connection can create and publish texts (User Generated Content) and we no longer have to rely upon professional organisations (or traditional ‘old’ media) to act as the gatekeepers.
- Some observers believe this has led to ‘dumbing down’ and ‘the cult of the amateur’ (see Carr, 2011); ‘dumb’ and ‘amateur’ because anyone, regardless of ability or expertise, can create texts. - New and Digital Media and online publishing.
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
The Ian Tomlinson case revolves around the attack of a man by a police officer, in 2009 which luckily for new and digital media was caught on camera by a New York lawyer and sent to the UK. The traditional hegemonic view towards the police case story would have been that this was 'ludicrous' and certain to be untrue as this disputes all norms associated with the code of conduct of the bourgeoisie and elite political groups. However, with the sufficient evidence to support the truth behind the case, new and digital media has unleashed a mass outrage from audiences in regards to this unorthodox behaviour. Nevertheless, despite the undeniable evidence supporting the case of Tomlinson, the police officer Simon Harwood, was tried for manslaughter in court yet cleared of charges. Arguably, new and digital media has yes enabled the revelation of stories that would have initially been overlooked, but it is prime that the bourgeoisie still ground control within society, through the mild consequences placed upon the officer.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
The author Nick Lacey argues that through the participation of audience groups (user generated content) alongside video footage that is captured and created as citizen journalism, information that would have initially been overlooked, is now noticed. This arguably does challenge the hegemony within society as the lower classes are able to provide evidence against the elite classes. However, as Nick Lacey illustrates this participation is ultimately overseen and the bourgeoisie are maintaining most control.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
In my opinion, the dominant hegemonic views will ultimately always be in core within society and despite audiences attempting to rebel against the system, it will mildly be looked upon, but not to the extent that they desire. A note worthy example to illustrate this is despite the "I can't breathe", Eric Garner case in 2014 being caught on footage (citizen journalism), the officer didn't undergo any severe punishment in response to this, which goes to show the extreme dominance held by the hegemonic views within society.
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