Thursday, 3 December 2015

New and Digital Media Stories: Week 10

Article from The Telegraph

The article outlines Apple's recent development of creating a software that will enable the iPhone to track ones eye as they gaze at the screen described as the "gaze detection device". Other examples include voice control, which has been previously introduced through Siri, but to a more advanced level of "email notifications". Google too, back in 2013, presented a similar idea of a technological development based around the lens and retina. 

In my opinion, I think that these developments are damaging to society as they are making audiences increasingly lazy and reliant upon technology. However, one could argue that in fact this is a great development as it makes the technological journey, audiences embark, to be more time efficient. 


Article from The Guardian

The article addresses the fact that Mark Zuckerberg (the founder of Facebook) is back at the top of the Guardian's "annual power list". A prime example of this power is through the evidence that after a year in which Facebook, the social network site, was founded it was used by 1 billion people in a single day. The list itself illustrates the "growing influence" of US technology groups such as Google's co-founder Larry Page and the Apple chief executive, Tim Cook who are also at top spots. 

In my opinion, I think that it is unfortunate for Britain that there are no current prominent technological developers who have been able to dominate the new and digital development climate. Also, this reinforces society as patriarchal and it would be noteworthy to see female leaders creating these ground breaking developments. In terms of the Marxist view, this "league table" is a prime example of the white male dominant hierarchy that exists within society. 

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