The article establishes the WPP-backed media and advertising group 'The&Partnership's' new launch that is a social talent agency aimed at representing and developing the next generation of YouTuber's and social media stars. The&Partnership was founded by Johnny Hornby with Sir Martin Sorrell's WPP and wants to team up with dominant market players such as Glean Futures who represent big YouTube stars such as Zoella. Its new talent agency "The&Collective", is going to be the first launched by a UK media group and it's main aim is to sign up-and-coming talent from YouTube, Instagram, Facebook and Twitter. One of the newest members of this talent agency is Maddie Bruce who describes the company as having "my best interest at heart". In addition, there is an element of "coaching and guidance", which can help enable to upcoming star's success.
In my opinion, I think it is great to see the evolution of the "The&Collection" as it is a great system put into place to help assist e-professionals enhance their new online careers.
The article argues that the BBC are destroying British journalism. In particular, local newspapers are being damaged or put out of business and the BBC seem to to not care. Also, suggestions that the licence fee might be replaced or that those who fail to pay it should no longer be criminalised is highlihgted in the article to ensure that society is more civilised.
In my opinion, I think that through the BBC's recent act in removing the BBC3 television channel, it seems as though the organisation's decisions should be questioned more in terms of their intentions. I think that they are an established brand who have managed to maintain extreme power within both the entertainment TV industry as well as the news, and through this extensive period of time have arguably brainwashed the public into not recognising the fact that they are pushing more niche or independent organisations out of the way.
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