Monday, 14 December 2015

New and Digital Media Stories: Week 14

Article from The Guardian

The article outlines the BBC's attempt to target a wider public audience through involving shorter, informal video clips to be consumed on smart phones or tablets. The new guidelines were drawn up at a recent conference attended by Buzzfeed and Vice, who offered ways to reach mainstream audiences. A BBC spokesman said: "our impartial journalism is already widely respected so we have no need to imitate anyone. We are committed to providing the trusted news we know audiences value and expect from the BBC, at the same time we must also keep pace with the way people want to access news. This means more public service news via mobile so it can be personal, portable and on-demand.". This changing approach is showing the BBC's attempt to justify its online news coverage through their recent battles and criticisms with commercial rivals. 

In my opinion, I think that it is ideal that the BBC are tailoring their news to fit a greater cross section of the public. Through using new and digital technologies they are certainly maintaining the upcoming generation's attention and this is their dominant mean of consumption. 

Article from The Telegraph

The article establishes fact that the social networking site 'Twitter' has sent messages to several users telling them that their accounts may have been the subject of government hacking attempts. The users reported receiving the notices over the weekend and Twitter warms that email addresses, phone numbers and IP addresses may have been targeted. However, this wasn't the first example of social networking sites warning users, as it happened earlier this year on Facebook and with Google. 

In my opinion, I think that ultimately as a consumer of new technologies, one must prepare for their data to be overseen by higher corporations and institutional leaders. This article is a prime example about the lack of secrecy and privacy one can embody in a new and digital technological revolutionary society. 

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